This post is part 3 in a series of articles aimed at organizations on Common Ground who need to get excited about what’s next if they decide to stay on the Salesforce platform. Previously, I highlighted favorite features in Nonprofit Starter Pack and Click & Pledge, now I’m going to talk about my favorite feature in Causeview.
If what drew you to Common Ground was the sense that you were working in a single unified product supported and developed by a single company, then you’ll probably be happiest looking at Causeview. It’s a bit like buying Microsoft Office or Adobe Create Suite, rather than using Apple Mail as your email application and Microsoft Word for your word processor and Google Docs when you want to edit a spreadsheet. Best of vendor vs. best of breed. A good argument can be made in either direction.
That’s not to say you’re compromising by selecting Causeview. In fact, there’s one area of Causeview that I love, and that’s how it enriches campaigns.