As the one who manages email communications for a nonprofit and someone who gets a lot of email across 4 accounts, I see both sides of the CANSPAM coin.
Research in Motion, Im calling you out for not playing fair.
Back when I had a Blackberry, I was happy to get emails from them about new features, downloads, etc. Now I have an iPhone so I dont want to get emails about Blackberries anymore.
Once you get on RIMs mailing list, it aint so easy to get off.
Case in point is this email I received yesterday:
To comply with CANSPAM, the bottom of the email contains a link to unsubscribe:
That here link lands me:
The main Blackberry Owners Lounge page and Im not even auto logged in.
Luckily, I remember the password so I log in and navigate to the My Account page. I first look for an easy way to cancel/delete my account, but finding no such option I instead hunt for something that sets email preferences. Ah, there it is.
I hit Next and get an error because "Is this your first BlackBerry smartphone? is a required field. Jeez. I guess it wasnt when I first signed up. I select something there, hit Next and get another screen of tell me more so we can market to you questions.
Now they have to know how big my company is before I can stop getting email?!? Fine. I select an option. But no, not done yet. The page reloads. Took me a few minutes to realize that even though its not marked with a * the Was your Blackberry smartphone provided by your employer question is required. I select that and finally, my preferences are updated.
Out of curiosity, I went back to the text of the law and what theyre doing is not illegal. The law states that marketers have to provide an opt-out mechanism via a link. They dont have to make it easy.
You must provide a return email address or another Internet-based response mechanism that allows a recipient to ask you not to send future email messages to that email address, and you must honor the requests. You may create a "menu" of choices to allow a recipient to opt out of certain types of messages, but you must include the option to end any commercial messages from the sender.
So lets see how the competition handles the same issue, shall we? I subscribe to Apples New Music Tuesday e-bulletin. I dug up a recent one and clicked the Unsubscribe link at the bottom. This is where I landed:
Thats what Im talking about.
Another reason to love my iPhone. 🙂