I hate it when this happens. I hate when articles note the disparity between male and female tech users and chalk it up to something inane like “well, it doesn’t come in pink.”
Use of Pocket PCs, male versus female, is 93% and 7%, respectively
This tells us a couple of things. Generally, females are more fashion conscious, so the fact that they are still straying from Pocket PC devices tells us that OEMs still have work to be done in creating aesthetically appealing devices. Second, Pocket PCs are more viewed as productivity devices, rather than lifestyle devices (as is the case with a RAZR, for example), so woman choose not to accessories with a “work” device.
Females are more fashion conscious?!? Is he serious?!?
Of course. Women don’t carry PDAs to sync their crazy schedules, get directions, read email and surf the web, take notes, read novels, play games, organize lists or manage databases. We carry PDAs because they match our shoes. We don’t actually want to get any work done, we are only interested in “lifestyle” devices that help us shop and look pretty.
So why does this survey find that 93% of its respondents are male? As one of the 7% of my gender who took the survey, let me tell you my theory. First of all, the survey itself was only linked in sites that are tech-heavy and aimed at the guys. If sites that are 93% male are saying “here’s the spb survey” then why is it a surprise that the results reflect that?
But it’s a valid point that more Pocket PC owners are male. Why? Because, and this is just my opinion, a woman looks at a device and asks herself, “What can I do with this?” and a man looks at a device and ask himself, “What can this do?” A Pocket PC device doesn’t present a woman with a logical answer to her question out of the box. It can launch rockets, and a man will say “Cool!” while a woman will say, “What use do I have for a rocket? Have it put dinner on the table and then we’ll talk.”