Nice not to be part of the family talking about Marc Benioff’s (CEO of Day 2 keynote at the Dreamforce conference in San Francisco:

As he did yesterday, Benioff asked non-profits to stand and be recognized and urged all attendees to connect with them and help them be successful with

That’s just cool.

I wish I could have made this conference. I could have registered at a deep discount (as a nonprofit client) but there’s no way I could have justified the travel expenses.

Even though we’ve only been with for about 6 months, I have to say that I have never felt for a moment like the poor relations. The company has gone out of its way to make its nonprofit clients feel at home.

Big news out of the conference is the new on-demand programming language, called Apex. As I joked to someone in an email message, I want to see and 37signals in a deathmatch. Talk about polar opposites in philosophy when it comes to letting clients customize and adapt the functionality and user experience in a hosted application.