I just called a software company’s toll-free number to ask a sales-related question. It’s 9:30 am Eastern time. I got a recording: “You have called outside our normal business hours. Please call back during our regular business hours which are Monday through Friday, 8 am to 6 pm. Thank you.” 8 am to 6 pm where?!? I had to go the company’s web site and search the “contact us” link to see that their address is in California. Okay, now I know that I called them at 6:30 am.
Open letter to anyone who works for a company: we live in a very big, very small world. You are just as likely to be speaking to someone who is 3 time zones away as you are to speak with someone who is 3 minutes away. Whenever you mention a time and you want someone to take action relative to that time…whether it’s on your website, publications or voice mail recording…please make it clear what time zone you are talking about.