So back in September, 2005 I blogged about Quark’s new logo.
So, I’d love to be a fly on the wall at Quark. Did they know? Do they care?
Now we know the answer. They knew. They cared. They likely had one of those “oh, S**T!!!!!!!!!” moments those of us who have been there have had and they decided to try and repair the damage before Quark 7 ships (which judging by history alone, gave them plenty of time).
I think I would have liked it better without the emboss effect. Keep it clean and solid like the original logo was…just be careful that it doesn’t look too much like someone else’s logo.
CreativePro covers the story and quotes the Director of Corporate Communications, Glen Turpin:
“…Quark listened to the feedback we received from the design community in relation to our re-branding initiative in September and decided to create a new logo that is both an evolution of our visual identity and a strong representation of the new Quark… Changing the mark to avoid any perception of similarity enables us to further define our unique identity.”
…”Our internal creative team designed the new logo…and we received feedback from a variety of outside consultants throughout the design process. Then we undertook all the appropriate business, legal, and creative analysis in review of our new logo.”
They probably spent more this time on legal consultants to check and make sure that there was no logo anywhere in the public eye that looked like this one than they did in developing the original logo.