[Jeff Jarvis:](http://www.buzzmachine.com/index.php/2005/11/20/riff-raff/)
>If I were a VC, I’d be investing in a company that tries to use tags and microformats and social interaction to link together the topics and opinions and information people care about on that distributed web. **For that’s the company that won’t waste effort and expense trying to get people to change their behavior and reverse the natural flow of the web out to the edges — ‘come to us and give us your good stuff’ — but instead takes advantage of the essence of the web and leaves control out at those edges by saying: ‘We know you have good stuff and we’re going to help people find it.’** The consumer proposition is then clear: This is how you find the good stuff. This will be the real successor to and competitor against Google. Oh, Google could do it, too, but judging by Base, they’re not doing that. They’re taking control rather than giving it.