6 weeks ago, I began a series of blog posts highlighting different Salesforce apps I’ve been working with at KELL Partners since leaving Blackbaud/Common Ground behind six months ago. Here’s a summary of those posts and the features I highlighted, in case you missed any:
- Part 1: Nonprofit Starter Pack – Opportunity payments
- Part 2: Click & Pledge – Contact matching
- Part 3: Causeview – Campaign hierarchy
- Part 4: Soapbox Engage – Easy form creation
- Part 5: Conga Composer – Groupings in merge documents
- Part 6: Apsona – Advanced data filtering
While this brings me to the end of the series as I had planned it, I know I could have gone on and on. More features on the above apps. More apps. For example there’s Volunteers for Salesforce, which was rescued from the ashes of Groundwire by the always helpful and brilliant David Habib. Or Brickwork, iATS integration with Salesforce and its form building tool, AURA. Maybe I’ll do another series in the future. What apps are you using that I should be talking about here?
As I was writing these posts, I found myself focusing on a common theme. What excites me most about these products, almost without exception, are the companies and people behind them more than features. I focused on features, sure, but with each application the feature I focused on said as much about the mindset of the company as it did about its functionality.
Simply put: It’s not enough to just have something to sell.
The best part about Salesforce is that it isn’t just a platform to build stuff on. It’s a large, inter-connected ecosystem and developers have to expect that their customers are going use their apps in ways they never imagined and alongside other apps they never heard of. That fact has to motivate companies, not scare them.
Support and communication is everything. And I’m not talking about simply answering “How do I…” questions. Organizations want to feel that they’re in partnership with the companies they’re working with. From my experience, nonprofits can forgive technology that has its rough edges here and there. They have far less patience when their emails go unanswered once the check is cashed and promises aren’t kept.
I started this series because I didn’t want Common Ground users to feel hopeless just because one old-style company didn’t get it and pulled the rug out. There’s a reason around 18,000 nonprofits have adopted Salesforce over a short time. It’s exciting and innovative. There’s so much to offer. The platform is worth it. The community is worth it. Stick around and you’ll be glad you did.